The cost of producing one more unit of output. (TRB)
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MARK-UP
Extra Board Operators assignment for the day, as specified when the Extra Board is posted.
MARKER
A flag, reflector, or light displayed on the rear of a train. (Technically, if no marker is displayed, a movement is not a train, it just an engine with cars.) Typically a marker is extinguished or removed when a train…
MARKET INFORMATION SYSTEM
A systematic approach to provide (transportation) decision makers with relevant marketing information on a continuing basis. (TRB)
MARKET OUTLINE
A summary of the relative position of a type of (transportation) produce or service in the total (transportation) market. (TRB)
MARKET POTENTIAL
A calculation of the maximum possible number of buyers or users of a (transportation) good or service in a defined territorial area during a stated time period. (TRB)
MARKET PROFILE
A description of the characteristic of people (age, sex, income, etc.) or of businesses or industrial activity (size, volume of sales, etc.) that constitute the market for a (transportation) product or service. (TRB)
MARKET SEGMENT
A portion of the population or a commercial activity consisting of individuals that have similar socioeconomic, demographic, economic, or other characteristics, so that similar marketplace behavior can be implied. The market segment may require a marketing plan tailored to its…
MARKET SEGMENTATION
The process of identifying market segments. (TRB)
MARKET SHARE
The percentage of a (transportation) market realized or available to a particular (transportation) provider. (TRB)