encyclopedia

MARK-UP

Extra Board Operators assignment for the day, as specified when the Extra Board is posted.

MARKER

A flag, reflector, or light displayed on the rear of a train. (Technically, if no marker is displayed, a movement is not a train, it just an engine with cars.) Typically a marker is extinguished or removed when a train…

MARKET INFORMATION SYSTEM

A systematic approach to provide (transportation) decision makers with relevant marketing information on a continuing basis. (TRB)

MARKET OUTLINE

A summary of the relative position of a type of (transportation) produce or service in the total (transportation) market. (TRB)

MARKET POTENTIAL

A calculation of the maximum possible number of buyers or users of a (transportation) good or service in a defined territorial area during a stated time period. (TRB)

MARKET PROFILE

A description of the characteristic of people (age, sex, income, etc.) or of businesses or industrial activity (size, volume of sales, etc.) that constitute the market for a (transportation) product or service. (TRB)

MARKET SEGMENT

A portion of the population or a commercial activity consisting of individuals that have similar socioeconomic, demographic, economic, or other characteristics, so that similar marketplace behavior can be implied. The market segment may require a marketing plan tailored to its…

MARKET SHARE

The percentage of a (transportation) market realized or available to a particular (transportation) provider. (TRB)