April 2: This Date in Los Angeles Transportation History

25-cent fares

SCRTD President Thomas Neusom and Los Angeles County Supervisor Kenneth Hahn help launch reduced fares (Click for more information)

1974:  After implementing an experimental fare of $0.25 on April 1, Southern California Rapid Transit District reports that bus ridership is up 12%.

A one-day County record is set the following day when buses carry a record 657,000 riders.

More information about the reduced fare program can be found in the April 16, 1974 issue of Headway, the SCRTD employee news magazine.