February 11: This Date in Los Angeles Transportation History

Bunker Hill Transportation Report

1969:  The Community Redevelopment Agency of Los Angeles releases its Bunker Hill Transportation Report.

It presents the findings of an investigation of transportation within, to and from the Bunker Hill Urban Renewal Project.

The project would be comprised of approximately 2,750 planned apartments, 9 million square feet of commercial office space, 2,100 hotel and motel rooms and 900,000 square feet of shopping facilities.

RTD Is Going Places

1974:  Southern California Rapid Transit District launches a wave of radio spots including new theme music titled “RTD is going places.”

The ad campaign is part of a six-month comprehensive public information program in response to the national energy crisis, new bus services, fare/zone restructuring, plans for a regional fixed-guideway rapid transit system and introduction of new services such as park ‘n’ ride, dial-a-bus, contraflow, preferential lanes, “Street Fleet” beach buses and 10-cent Sunday fares.

Between January and April, 1974, over 10 million pieces of literature are to be disseminated.

More information about and photos from the campaign and its objectives can be found in this 1974 report: RTD Is Going Places: Marketing Activities Of The Public Information Department.