We couldn’t resist sharing a look back at this newspaper advertisement from April, 1961.
This chick with a change belt “posed” as a coach operator to promote taking the bus to get all your Easter shopping done.
The ad was reprinted on the last page of the April, 1961 edition of The Emblem (16p. PDF), the employee newsmagazine of the Los Angeles Metropolitan Transit Authority.
The accompanying text reads:
Easter Shopping can be fun!
There’s an MTA bus or street car line near you to take you in speed and ease to your favorite stores.
Shopping becomes fun…an easy, pleasant way to spend the day…when you take advantage of convenient, courteous, low-cost MTA service.
You’ll appreciate your convenient bus or street car more than ever during the busy Easter season.
Use it today–use it often!
For more information, call RIchmond 7-4455
Metropolitan Transit Authority: The fast way to work, shop and play
It is interesting to note that the article mentions both bus and street car service, yet features only a photo of an attractive new bus.
As we have noted before, by 1961, street cars in Los Angeles were on their way out — with many lines being replaced with coach service.