1934: Los Angeles Railway institutes a $1.00 weekly pass good for unlimited rides on all $0.07 fare lines, as well as a $1.50 weekly pass.
All of the company’s 3,500 employees are coached on sales techniques and are offered a 5 or 7 cent commission on selling the passes.
President S.M. Haskins advises employees that all riders can benefit from weekly passes, telling them:
The workman who spends less than the pass price per week will win because his wife can borrow the pass to secure “cash and carry” savings and the freedom to shop where prices are lowest and choice is widest. The man of medium purse can save by using the pass for business and by reserving his pleasure car for pleasure trips out of town. The busy man can win because downtown “pick-up” rides are faster by car and bus than by means of an auto which requires expense and time for parking.
A full account of the introduction of weekly passes can be found in the May, 1934 issue of Two Bells, the Los Angeles Railway employee news magazine.